Grahame Fendle

Everyone’s a copywriter, right?

Clare Barry’s Medium article on copywriting, grammar, and more.

There’s a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background) tell a designer how things should look.

It’s a huge and common problem, caused by a “client is always right” attitude — something we’ve all experienced, and all must endure. There is a point where you can actually see the lights go off in a designer’s eyes as their soul tries to escape their body — and that point is usually the 10th round of amends.

Nice piece on the differences between a prescriptive and descriptive approach to copywriting and grammar and, as the article states, “wisest people know that they in fact know nothing”.

Knowing one’s limits is half the battle to being good at your job. Don’t try and learn everything, but know enough to help where you can.

I’ve worked with developers, creatives, UX and UI designers, and many more for close on 20 years now. Compared to what they all know about their chosen professions, I know nothing about what it is they do, but I know when to listen and to respect their views.